Explain the Various Elements of the Marketing Process

1.1 Explain the various elements of the marketing attend to: 1.1a Elements of marketing do work : The process of determining and satisfying customers of necessity is marketing process which includes the play alonging elements: smear Analysis marketing St rankgy Marketing Mix Decisions Implementation Control 1.1b Situation analysis: 1.1b.1 Broad trend: - scotch growth rate is up to 6,0% (Linh, 2012). - Peoples real(a) and spiritual life atomic number 18 improving and consumer needs are diversify. - Understanding this, Gatorade can hook on advantages of cheap human labor, authority market with enhanced policies and avoiding risk. 1.1b.2 ingrained surround: 7s: Strategy Skills Structure dual-lane values Style System Staff ? ? ? Analyze the organizational effectiveness of Pepsi Co. Improve the operation al process of Pepsi Co. spew the best way to apply a strategy. SW: -Strength: ? meet resources and capabilities can be used to dev elop a hawkish advantage. ? attention Gatorade use the labor and take advantages efficiently, moreover sleep together down many cost. - Weakness: ? ? ? shape Gatorades weakness, for e.g. they do not have a direct selling outline in Vietnam (Anon., 2009). Help Gatorade to plan strategies to overcome these weaknesses. Cost a treat of time and money in recovering and researching.

1.1b.3 orthogonal Environment: PEST: - Political factors: ? ? Determine the political factors in Vietnam. Pepsi Co. has to follow the law and takes advantages of enhanced investment policies. Economic factors: ? furbish up economi cal factors in the short-term, long-term and! government intervention on the economy. ? Help Gatorade to make investment decisions in Vietnam market. ? Social factors: Determine characteristics of Vietnamese consumers. ? Make Gatorades sales in Vietnam accession by meeting the needs of customer. ? It costs money to research. ? ? technical factors: co-ordinated new technologies into the products and services. Improve...If you want to get a full essay, bank it on our website: BestEssayCheap.com

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