Mba Casestudy

Case study :BMW INDUSTRY BACKGROUND : The simple form pains produces automobiles and other gasoline-powered vehicles, such as buses, trucks, and motorcycles. The developement of the Automobile came from legion(predicate) commonwealth from different countries The automobile pains is one of the close Copernican industries in the world, affecting non only the economy hold in like manner the cultures of the world. It provides jobs for millions of majority, generates billions of dollars in worldwide revenues, and provides the footing for a mickle of related service and support industries. Automobiles revolutionized transportation in the twentieth century, changing forever the way people live, travel, and do business. The automobile has enabled people to travel and transport goods farther and faster, and has opened wider trade areas for business and commerce. The auto industry has as well reduced the general cost of transportation by using methods such as mass wa re which is making several(prenominal) products at once, kind of than one at a time, mass marketing which is marketing products nationally rather than locally, and globalization of production that pertains to assembling products with part made worldwide (2001). PESTEL _Political Laws and government regulations cave in affected this industry since the 1960s.

Almost all of the regulations come from consumers change magnitude colligates for the environment and the concern for safer automobiles. The first refuge doing passed by Congress was in 1966 and was called the National Traffic and Motor fomite Safety procedure (Gale, 2004). This act forced manu! facturers to improve the safety for the passengers, the driver visibility, and the braking of the car. It also stated that manufacturers had to inform the public when it had a recall on the cars. The motivation for the passing of this safety act was Ralph Nadars 1965 novel unguaranteed at Any Speed: The Designed-in Dangers of the American Automobile. (Gale, 2004) Safety concerns were not the only concerns during this period....If you want to get a full essay, evidence it on our website: BestEssayCheap.com

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