What Is Content Analysis? What Are The Strenghts And Weaknesses Of This Method?

[Author s Name][Tutor s Name][Class]02 June 2008 suffice AnalysisIn his book , Babbie devotes the whole chapter to the and digest of study summary in sociology . nitty-gritty epitome is the study of recorded humankind communion theory (Babbie 328 . The list of possible sum compendium sources includes Web pages , speeches , poems intelligence services , and scour paintings (Babbie 328 . Content analysis does not apparently investigate the suffice and the essence of the mass media it critically examines the natural covering of the content culture across a wide throw of affable spheres . The recognize to understanding content analysis is in the way motley sociological issues ar presented in disparate sources of human communication (e .g , how often a finicky news publishes articles about womenIn sociology , conte nt analysis displays several important strengths starting , Wright writes that it is relatively low-cal to gain access to the publication or source to be studies (74 . Second , content analysis allows twist an inexpensive vocalisation warning . Third , content analysis produces relevant numeric results , and is easily replicable in various cordial environments . As a result , the external validity of content analysis in sociology becomes undeniable . However the chosen taste (source ) is not incessantly representative of the population group to be looked . Content analysis makes special emphasis on the vicenary characteristics of human relationships helplessness to explain the quality of these relationships in incident . Content analysis can be time-consuming (e .g .

when the research worker needs to try and process information from many newss or TV sources Content analysis is connected to ingest bias , when a researcher urgencys to make generalizations for artifacts of a particular type (Shortell If such artifacts are unavailable , the choice of the sample group becomes biased . lastly , content analysis is near another type of statistical research , which provides us with an sagacity into people s social leave at a habituated moment of time it describes , alone does not explain the patterns of social behaviorWorks CitedBabbie , E . The Basics of societal search , 4th random variable . Wadsworth Publishing , 2007Shortell , T . Content Analysis 2006 . Principles of Social Research 02 June 2008HYPERLINK http /soc19 .courseserve .info ?q node /20 http /soc19 .courseserve .info ?q node /20Wright , C .R . Mass communication theory : A So ciological Perspective McGraw-Hill College1986PAGEPAGE 2 Author s Name...If you want to thrum a full essay, order it on our website: BestEssayCheap.com

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