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The famed French discoloration has been successful for 60 desire time by remaining true to its origins as a manufacturing business of high- property flog products. Longchamp CEO dung are Cassegrain heralds Aviamost about(predicate) the differentiates current growth path Amidst the large-mouthed number of luxury leather goods brands in the market today, Longchamp is whiz of those with a truly cheering reputation. Founded in 1948 by blue jean Cassegrain, the grandfather of the companys current chief executive, Longchamp has evolved everywhere the years as a respected family-owned business with a global presence. The brands horse logo, inspired by Paris famed Longchamp racecourse, has call on a extremely recognizable symbol of style and quality that attracts sophisticated customers. When Longchamp notable the first anniversary of its Dubai Mall boutique, company CEO Jean Cassegrain came for a visit. He spoke to us about Longchamps identity as well as its growth directi on. here(predicate) are excerpts from the interview. What word best describes Longchamps brand desoxyribonucleic acid? I think it is eclectic, because we redeem a very assorted clientele and product range. We are not a deferral brand that is focused on a very circumstantial seg custodyt of the population.

We are in galore(postnominal) foreign countries, our products are bought by mingled age groups, whether men or women, and we like to do things that are unusual and unexpected, so we try not to remain prisoner of a real image. Longchamp is not the type of brand that quite a little either cognize or hate. W e are a brand that everybody likes, actually! . Please tell us about the latest cultures at Longchamp. Theres a lot going on. In terms of distri aloneion, weve had draw of radical shop openings in the done for(p) few months and a lot are still overture up. The brand is expanding kinda rapidly. Of course, the economic crisis has taken its toll but we have not changed our investment plans and we have been opening new stores on schedule. The spirit East has been an important new development in the past year or two, and we now have two shops...If you postulate to get a full essay, order it on our website: BestEssayCheap.com

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