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Advertising and manipulation ENCG Agadir Introduction Advertisements argon located over: in the street, television, magazines contempt all(a) these shits of advertisements the goal is always the identical: Sell. No companionship can stir benefits and money without merchandising its products which gives publicizing a huge importance to solar day. The giving competition and the obsession to make big amounts of money get advertisers try to get the aid of consumers and influence them to buy a product or a service by all possible ways: safe or not, true or misleading, its doesnt rattling matter. With almost the same gauge of products and their close prices, the competition among companies has created another way to make the dissimilitude: Emotional intelligence. It aims at psychology of consumers to make them take decisions strongly motivated by emotional rather than rational needs. consequently the work presented in this dissertation aims to answer the quest ion: Does advertising manipulate us as consumers? Literature review Consumers are exposed to hundreds of commercial messages per day in one form or another -- from the boring, copy-laden radio set commercial to the easy skimmed, forgettable newspaper ad, and from the billboard on the side of the agglomerate to the logo on the side of the building.

The fair American for face is exposed to about 3000 advertising messages a day, and globally corporations deteriorate over $620 billion each course to sell their products done advertising. (Union of Concerned Scientists Website: http://www.ucsusa.org/publicati ons/guide.ch1.html) Almost none of these ! advertisements use rational arguments anymore; the emotional language dominated the broadcast messages. In his daybook The Society of the Spectacle Guy Debord denounced since 1967 to a world related to goodness fetishism, engaged in a process of perpetual production of pseudo-needs. The spectacle is not a collection of images; rather, it is a social...If you destiny to get a wide-cut essay, order it on our website: BestEssayCheap.com

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